Overstock.com Teams With Barnes & Noble For eBook Storefront

Overstock.com is looking to expand its brand into the realm of ebooks. But the online retailer is doing it a tad differently. Instead of signing partnerships with publishers, building a vertical retail platform and establishing a presence in the marketplace, the company briefly known as O.co simply inked a deal with ebook giant Barnes & Noble. Easy peasy ebook squeezy.

Source: http://techcrunch.com/2011/12/06/overstock-barnes-noble/

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