Friday, January 20, 2012

Houghton Mifflin, McGraw Hill, Pearson First Textbook Publishing Partners For Apple’s iBooks 2

Screen shot 2012-01-19 at 10.48.25 AMToday at Apple's education event, the company introduced iBooks 2, a textbook platform that effectively transforms $200 textbooks into iPad apps at a much more reasonable price. But of course, a textbook platform isn't worth a thing without the educational powerhouse publishers behind it. Luckily, the first up to the bat on the iBooks 2 platform are names we know well: Pearson, McGraw Hill and Houghton Mifflin Harcourt. They're responsible for 90 percent of the textbooks sold.

Source: http://techcrunch.com/2012/01/19/houghton-mifflin-mcgraw-hill-pearson-first-textbook-publishing-partners-for-apples-ibooks-2/

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